CHARLOTTE, N.C. — The Charlotte 2020 Host Committee, CLT Host 2020, Inc., is pleased to announce its
partnership with the Charlotte Regional Visitors Authority (CRVA) in adopting the Charlotte place brand
as CLT Host 2020, Inc. showcases the Charlotte region, North Carolina and South Carolina, leading up to
and during the 2020 Republican National Convention.
The host committee’s new brand mark unveiled today features the iconic Charlotte crown, along with
the city’s skyline in a patriotic red and blue.
“We appreciate CRVA and the City of Charlotte for their collaboration as we prepare to promote the
best of the Charlotte region, North Carolina and South Carolina to the world during the 2020 Republican
National Convention,” said John Lassiter, CEO of CLT Host 2020, Inc. “Leveraging Charlotte’s place brand
during the Convention will provide global exposure and support our economic development goals to
present the region as a world-class event destination, promote our infrastructure, amenities, and
highlight local talent.”
“Charlotte’s brand is meant to be owned by the visitors and residents who love and advocate for this
city,” said Tom Murray, CEO of the Charlotte Regional Visitors Authority. “While the CRVA spends
millions to market the Charlotte region annually, the true power of the brand lies within the people who
embrace it. A strong brand is an important element in positioning Charlotte as a sought after
destination, and the Charlotte 2020 Host Committee’s commitment to adopt the city’s brand for such a
highly-visible, strategic event is a great example of their partnership and the way they’ve worked to
highlight our community.”
Murray went on to say, “The city’s brand emphasizes memorable experiences over assets, gamechanging people over places, and the soul of the city over its picturesque skyline. It’s about how the
people of Charlotte make you feel, and it celebrates a culturally diverse place where everyone has the
opportunity to make Charlotte their own. This is an important opportunity for us to positively influence
perceptions of Charlotte and expand the brand’s reach.”
CLT Host 2020, Inc., is a 501(c)(3) not for profit economic development organization with no political
affiliation. CLT Host 2020, Inc. is responsible for hosting and funding the 2020 Republican National
Convention to be held in Charlotte, North Carolina from August 24 – 27, 2020.
The host committee maintains a website where individuals and groups may sign up for updates on how
to be involved. Visit www.Charlottein2020.com to learn more.